Dr Alaa Garad is regarded by many as a leading authority in Quality Management and Organisational Learning. His interest is in the use of learning mechanisms on individual, organization, and government levels. Alaa is a fellow of the Royal Society of Arts, Manufactures and Commerce and Certified Management and Business Educator from the Chartered Association of Business Schools, UK. He is chief executive of the Dundee Centre of Business Excellence and a Pro Vice-Chancellor at ALM, the UK, and ISO Technical Committee TC260. He is an award-winning executive and the creator of the Learning-Driven Organisation Model and the Learning-Driven Business Book. Alaa has worked extensively in consultancy, executive education, and business development with 24+ years of experience designing, leading, implementing, and managing various industries. He authored and contributed chapters to five books and over 370 articles in various newspapers. He is a column writer at one of the leading newspapers in the United Arab Emirates.